Be usefully restless.
We never settle for the obvious answer when a better question is still waiting.
ABOUT ET / BUILT DIFFERENT
We're here to make
the digital world
feel more alive.
Since 2014, ET has been the place where well-placed curiosity turns into work that moves people and businesses forward.
ET✦
01 / OUR MOTIVE
Useful can be
beautiful.
We believe the most powerful technology doesn't shout. It creates momentum, removes friction and leaves room for people to be more human. That belief guides every brief, board, build and launch.
Our work spans the worlds of commerce, culture, healthcare, hospitality and infrastructure—but our approach remains wonderfully consistent: find the real need, then make the answer impossible to ignore.
Make room for magic.
Practicality matters. So does the spark that makes a person feel something.
Own the outcome.
We bring our whole brains, our honest opinions and our sleeves-rolled-up energy.
02 / THE PEOPLE
A tight, cross-disciplinary team based in Los Angeles and beautifully distributed everywhere else.
RK
Rhea Kapoor
Founder / Strategy
JO
Jules Okafor
Creative Director
ML
Maya Liu
Technology Director
AS
Ava Singh
Product Lead
03 / OUR PROMISE